Tag Archives | twin-track

Twin-track discussed at the 2016 Geneva motor show

Twin-track product cycles speed up automotive technology.

With every new model that mobile phone manufacturers release there’s a quantum leap forward in technology. Automakers do the same, but with the development and production costs of bringing a car to market often running into the hundreds of billions of USD model life cycles tend to be much longer (Typically 7 years), but with […]

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