Who are my customers?
My customer base comprises companies or individuals looking for high quality, unique information that is well presented to their target market. This is not merely content to fill out whitespace, but rather well researched information presented with the perspective on an enthusiastic industry insider: This information is written to the level of the audience, thereby ensuring total engagement.
I endeavour to build up a relationship with my customers,thereby enabling me to gain an insight into their objectives and style of business. Approximately 45% of my work is repeat business.
One such company, Automotive IQ, a division of IQPC, is an international online platform focusing on providing automotive industry professionals with a central resource for knowledge on topics such as Powertrain, Electrics/Electronics, Chassis Systems and Car Body & Materials.
Dedicated to creating a learning environment for sharing best practices and finding solutions to challenges within the automotive industry, my relationship with this professional, innovative company was forged in 2011 and has grown into a strong partnership.
Why do professionals seek out my services?
I use my technical training and experience relating to cars and the industry that creates them to inform and entertain my target audience with well researched, interesting material as seen through the eyes of an articulate automotive engineer.
With a passion for my subject matter, I’m able to produce content that enthralls and educates all levels of professionals and enthusiasts; from the automotive design engineer, interested in learning about future technical trends, to the petrol-head who wants an expert review of the latest supercar… and everything in between.
Whilst entertaining my audience with a well researched story I’m always mindful that my primary objective is to inform: The measure of my success in achieving this, can be gauged by the number of companies and professionals that have reached out to me with requests for assistance or even interviews, seeking my opinion on specific technologies or events.
I have written numerous articles, ranging from brochures for performance products and services to highly technical reports on cutting edge automotive technology and “how-to” articles on car restoration and repair.
With my automotive engineering background I have gained a reputation for creating well researched technical automotive articles that both inform and entertain the targeted audience. I regard this as my core business and really the area where I have a clear advantage over other technical writers.
“We are very fortunate to work with this writer. He’s always up to the task of researching very technical subjects and bringing them to life for an audience already familiar with the topic but still needing to gain insight into future developments and directions that the technology could go. ”
Repeat customers include: European automotive events and seminar facilitator, Automotive IQ; automotive suspension supplier, Airlift and Performance tuning house VAG Singapore.
This is probably the most enjoyable aspect of my writing – the culmination of the technical masterpieces in their environment: Driving and reviewing cars on the road. I have been the Ghost writer for what has been billed the most exclusive bespoke car book of all time: “Boys and their expensive toys”. A compilation of road tests of supercars, this limited print coffee-table book was sold to several F1 drivers and well known automotive personalities.
A particularly challenging assignment, this book was written WITHOUT ever having driven any of the cars: This required intensive research and interpretation of the likely characteristics of each car, based on my technical experience.
“Great piece and you nailed the exhaust! I like the idea of you doing a piece or two from the riders/drivers perspective. Maybe for the Radical and/or Atom, with a Jeremy Clarkson slant. WRT locations. I need you to put either a Philip Island or Eastern Creek bent on it.”
This is an incredibly rewarding area of my writing: After building a successful research and writing relationship with IQ Automotive I was invited to contribute a monthly column focusing on current events taking place on the Global Automotive stage. This is not merely a historical recording of the events, but rather an interpretation of the facts in context to the working of the industry.
“Another top-notch experience with this knowledgeable writer. He presented some cutting-edge technology for this month’s column and we are looking forward to publishing it on the site.”
There are many great story tellers out there, but as an engineer I aim to add unequaled value by sharing unique
information with my audience. The quality content I create invites interaction from my readers, who often seek further information, technical advice or even request an interview.
It’s a humbling experience to be approached for an interview, but moreover the platform I often share with recognised industry professionals often brings unexpected reward in the form of extra reach for the original article.
“Can’t thank you enough for sharing your expertise in this area. Hope I get to shake your hand personally someday soon.”
…Winn Hardin, MD, TECH B2B Marketing
The connected world affords small businesses cost effective marketing and sales opportunities that allow them to compete with much larger corporations. Taking advantage of this, many companies and organizations wish to achieve page one rankings in the popular search engines such as Google and Bing; in order to do this they require the services of a SEO proficient writer/ copywriter.
“The benefits of creating optimised content can clearly be measured by the increased enquiries stemming from site visits; with people making regular reference to the website. I am happy with and encouraged by the progress.”
…Sean O’Donel, CEO Habot Oil
Over and above the eBook compilation of reviews and road tests mentioned above, I have also researched and written promotional eBooks for companies wishing to optimise online customer engagement.
An excellent example of this is an eBook that Emerson Bearing promote on their site. Not only is it well presented with useful information but it’s a publication that users perceive as being high quality. I spent quite a bit of time researching the topic, as I’m more of a vehicle engineer – not so much of a component engineer.
A little known fact is that the car/ automotive online niche is consistently in the top 5 of online search volume. Many of these searches are on finding out how to do motoring stuff: Change oil, fit an amplifier, paint your car, how to drive a car on the race track… and many more you would never think possible.
I see these articles as critical in informing people that maybe do not have much experience on fixing or operating cars. This in itself is a challenge: Whereas I’m usually interacting with an audience of enthusiasts and engineers I have to convey a fairly technical concept in terms that are easy to understand yet descriptive.
Although I own a car-site and love cars, I really don’t have a lot of know-how or experience. Peter has been invaluable in guiding me through the startup of the site: Everything from suggesting topics to well written informative content that my readers love.
…The Gearhead Diva